All Ad sales articles
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VideoSynamedia at IBC2022 in Amsterdam
IBC2022: At IBC2022 in Amsterdam, Paul Segre, CEO, Synamedia, is joined by Jon Espen Nergård, Chief Technology Officer at Allente Nordic, to outline the companies’ merger news.
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Industry TrendsIndy 500: Blackouts and embracing broadcast innovation
The sporting spotlight on this weekend’s Indianapolis 500 is more intense than ever. Not only will the race be the largest spectator event since Covid-19 struck last spring, but also the 105th running of one of the world’s most iconic motor sports events has again raised the issue of the ...
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Industry TrendsHow We Built It: hayu’s AWS-based data and personalisation platform
OTT provider hayu has boosted its customer experience with tailored viewing recommendations using a system developed by Merapar that leverages machine learning algorithms.
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Industry TrendsOTT monetisation
The concept of a captive audience has assumed new meaning over the last 12 months as much of the world has experienced successive lockdowns. Whilst this was always likely to result in a significant increase in demand for streaming services, it has also prompted collaboration between service providers and vendors. ...
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Industry TrendsThe tools for driving viewer engagement
In such a fragmented and competitive viewing environment, tools that can help broadcasters boost engagement with viewers are highly prized. IBC365 looks at some of the recent product launches that promise greater engagement.
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Industry TrendsMonetising streaming engagement
Streaming is often highlighted as a sure-fire way to boost viewer engagement, and with the ability to stream live in the hands of all smartphone users, brands and content owners are increasingly going direct to consumers. But what are the essential tools and services for those seeking to monetise their ...
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Industry TrendsAnalysis: Why Super Bowl LV saw a drop in viewers
Early analysis of the Super Bowl LV viewing figures paints a disappointing picture, with the continued effect of the Covid-19 pandemic, cable cord cutting and the surge in streaming services given as reasons for the 5.5% drop in viewers.
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WebinarOn-demand webinar: Addressable ads with ViacomCBS, Comcast and Entercom
Watch on-demand to understand the key aspects of operating a successful addressable ad service.
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Industry TrendsAnalysis: The state of the TV advertising market in 2020
TV advertising revenue plummeted as a result of the coronavirus pandemic, prompting broadcasters to slash content budgets and review spending. Tim Dams examines the extent of the decline in ad spend and assesses the likely rate of recovery.
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Industry TrendsThe evolution of localisation technology
It remains a dynamic period for localisation technology providers as streaming services and expectations of customisation continue to develop rapidly, writes David Davies.
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Industry Trends2020 in review: How commercial broadcasters have coped with coronavirus
Advertising revenue reductions have hurt Europe’s commercial broadcasters badly during 2020.
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Industry Trends2020 in review: Public service broadcasters
While coronavirus may have boosted viewing figures for public service broadcasters, the cancellation of live events and disruption to production on top of the ongoing threat posed by streaming giants and hostile governments combined to make 2020 a challenging year.
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Industry TrendsAd tech round-up: Advertising innovation and content monetisation
Ad tech products, platforms and services are becoming increasingly more sophisticated, particularly as innovative approaches are required to drive up ad spending in the wake of the coronavirus pandemic. Anne Morris rounds up some recent launches.
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Industry TrendsAddressable ads: Delivering a personalised viewing experience
Addressable advertising is huge, promising greater engagement with viewers and therefore healthier return for advertisers than other forms of marketing, but it can still be rather mysterious for the uninitiated. Guided by a panel of experts, this webinar will help you explore the benefits, and the challenges, of addressable advertising, ...
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VideoKiller Strategies To Drive Subscriber Retention With Payment Optimisation
IBC SHOWCASE: Industry expert led on-demand webinar, going through the various strategies to optimise payments and retain subscribers
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Executive InterviewsInterview: Ariff Sidi, Verizon Media
The video streaming revolution is well and truly underway, but Verizon Media’s Ariff Sidi is surprised things haven’t gone further. Can edge computing change this?
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Industry TrendsRights management: pandemic pushes broadcasters to monetise archive content
With a dramatic reduction in the amount of live content including sports, broadcasters and other content creators are seeking to monetise ‘back-catalogue’ material more effectively, writes David Davies.
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Daily NewsTech giants report blockbuster revenues
Tech giants Apple, Amazon, Facebook and Google reported better than expected earnings for the second quarter of 2020, despite the economic upheaval caused by coronavirus.
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Executive InterviewsNBCUniversal and Sky’s One Platform aims to shake up TV and digital ad buying
Comcast-owned NBCUniversal and Sky want to allow advertisers to plan, transact and measure campaigns in a much more accurate way across their linear and digital services with One Platform. IBC365 finds out more about the offer.
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WebinarAddressable ads: Delivering a personalised viewing experience
Catch up on demand to find out how and why broadcasters are adopting addressable advertising.
