All Ad sales articles – Page 6
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Industry TrendsAI: A content chain analysis
IABM Lead Research Analyst Lorenzo Zanni takes an in-depth look at how increases in processing power and storage capabilities are broadening Artificial Intelligence applications throughout the broadcast, media and entertainment industry.
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Executive InterviewsBreaking barriers to monetising audio content
The rise of the podcast now with wide scale implementation of server-side adverts and listeners buying up audio-focussed devices, the industry is a far more welcoming place.
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Thought LeadershipAn invitation to stop partying like it’s 2015
The realisation that the industry has clearly identified its pain points, but not made loads of progress after multiple years, is a blow to the stomach, writes Applicaster Chief Product Officer Devra Prywes.
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Industry TrendsEuropean broadcasters unite to fight FAANG
After years of false starts, national broadcasters are now racing to create joint streaming platforms. But are they too late to take on Netflix and Amazon?
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Thought LeadershipDefining future business models
As competitive pressures from new media escalate, broadcasters and content owners are experimenting with new business models, writes Lorenzo Zanni.
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Industry TrendsUK broadcasters combine to battle Facebook and Google
TV Fights Back: The UK’s leading commercial broadcasters have joined forces to extol the virtues of television to media planners in a bid to challenge the digital newcomers, writes Ray Snoddy.
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Executive InterviewsInterview: Stacy Huggins, MadHive
As the industry transitions to IP and OTT distribution over multiple devices, interest in blockchain will grow.
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Thought LeadershipWhy immersive tech need artificial intelligence
The combination of virtual reality and artificial intelligence will be “mind blowing and profitable,” according to Lorenzo Zanni and Stan Moote.
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Industry TrendsWhat's next? The future priorities of broadcast CTOs
Intense competition and seismic technology shifts means that keeping up with the twists and turns of the tech and telco sectors has never been more important.
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Thought LeadershipThe prospects for addressable TV ads in Europe
While addressability for on-demand and OTT might be well established delivering the same for linear TV is challenging, writes Karin Bergvall.
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Industry TrendsWhat blockchain could mean for media and entertainment
In the third installment of a three-part series, Mark Mayne examines blockchain’s relationship with the media and entertainment industry.
