All Monetise articles – Page 8
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Industry TrendsRights management: pandemic pushes broadcasters to monetise archive content
With a dramatic reduction in the amount of live content including sports, broadcasters and other content creators are seeking to monetise ‘back-catalogue’ material more effectively, writes David Davies.
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VideoChoose Setplex as your Turnkey OTT/IPTV Solution
IBC Showcase: Setplex can launch your OTT/IPTV initiative with a low capital investment and a pay as you grow model.
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WhitepaperOmni-Platform Customer Management Solutions for Pay-TV
With the rapid growth in OTT services experienced over the last 5 years, today’s viewer consumes more content than ever before.
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Industry TrendsAggregation part 2: Rise of the Super Aggregator
There is too much money at stake to blindly operate business as usual but what do pay-TV operators and SVODs need to do to survive? Adrian Pennington looks at competition in the second part of IBC365’s Super Aggregators report
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Daily NewsTech giants report blockbuster revenues
Tech giants Apple, Amazon, Facebook and Google reported better than expected earnings for the second quarter of 2020, despite the economic upheaval caused by coronavirus.
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NewsPSB still valued by younger audiences, says Ofcom research
There continues to be a role for public service broadcasters (PSB) in the UK, despite their day-to-day influence and relevance declining among younger audiences, according to new research published by regulator Ofcom.
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Executive InterviewsNBCUniversal and Sky’s One Platform aims to shake up TV and digital ad buying
Comcast-owned NBCUniversal and Sky want to allow advertisers to plan, transact and measure campaigns in a much more accurate way across their linear and digital services with One Platform. IBC365 finds out more about the offer.
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NewsDutch court delays Mediaset merger decision till September
An Amsterdam court has pushed back Mediaset’s planned combination of its Spanish and Dutch units until September 1.
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WebinarAddressable ads: Delivering a personalised viewing experience
Catch up on demand to find out how and why broadcasters are adopting addressable advertising.
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Industry TrendsThe outlook for esports
Ticket sales for live events might be down, but esports sponsorship, media rights and advertising revenues have held up surprisingly well during the coronavirus pandemic, with predictions for long term growth remaining robust.
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NewsUK ad spend sees ‘grave’ fall in second quarter of 2020
An unprecedented fall in UK marketing budgets as a result of the Covid-19 pandemic has been laid bare in the IPA Bellwether Report for the second quarter of 2020.
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NewsAudiovisual piracy costs Italian economy Euros 1.1 billion
Audiovisual piracy cost the Italian economy almost 1.1 billion euros last year, according to a new study by Ipsos for the Italian Federation for Safeguarding Audiovisual Content (FAPAV).
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Industry TrendsCan AI help producers beef up back catalogue revenues?
Coronavirus has hit producer revenues hard by stalling production around the world. Can AI-based ad insertion technology help them to squeeze incremental revenues from their back catalogue at such a challenging time?
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Industry TrendsStreamers’ password sharing problem
Before coronavirus struck, the streamers looked to have password sharing in their sights amid estimates that it was costing billions of dollars in lost revenue. The issue has gone quiet for now – but that is likely to change.
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Industry TrendsWhich platforms will gain from the Facebook ad boycott?
With more than 160 major companies pulling their advertising from Facebook, traditional platforms like TV through to digital giants such as Amazon, TikTok and YouTube look set to benefit.
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Industry TrendsLive TV sports rights to take a Covid-19 hit?
As sports return to our screens, analysts are predicting a downturn in the sports broadcast rights market. But what will be the longer-term impact? Ross Biddiscombe investigates.
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Industry TrendsAd industry spots money in the cloud
Slowly but surely, the advertising industry is switching on to the financial advantages of the cloud to help simplify the delivery of multiple versions of commercials around the world, and to make addressable TV advertising a reality.
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NewsSaudi Arabia promises piracy crackdown after WTO report
The Kingdom of Saudi Arabia has pledged a crackdown on broadcast piracy after a World Trade Organisation investigation found the state had not done enough to tackle pirate sport service BeoutQ.
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NewsNBCUniversal and Sky unveil leadership team for One Platform ad offering
Comcast-owned NBCUniversal and Sky have unveiled the leadership team for their new One Platform Global Advertising & Partnerships offering, which was announced last month.
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NewsUK creative industries “on brink of devastation” says Oxford Economics report
The UK’s creative industries are on “the brink of devastation” due to the Covid-19 crisis, and face a projected £74 billion fall in turnover and the loss of over 400,000 jobs this year.
