All Monetise articles – Page 11
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NewsYouTube reverses coronavirus advertising ban
Google’s YouTube has reversed a previous policy on monetising video content related to the coronavirus outbreak, acknowledging the need for news organisations and creators to produce sustainable quality videos.
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Industry TrendsThe cost of the coronavirus
As coronavirus continues to spread around the globe, the financial impact is being felt by the media and tech sector through event cancellations, abrupt drops in ad revenue, share price falls, and disruption to production schedules.
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NewsBarb teams up with IPA TouchPoints to tap audience behaviour
Broadcast Audience Research Board (BARB) has launched an integrated partnership with IPA TouchPoints, the organisation behind the cross-media-device database, to help its clients to understand more about its viewers.
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NewsNBCUniversal flogs Snap stake for $500M but pursues content production
NBCUniversal has sold its entire $500 million equity stake in Snap Inc as it ramps up investment for its new streaming service.
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NewsGroupM launches addressable TV service in Canada
WPP’s media investment arm GroupM has announced the Canadian launch of Finecast, an addressable TV service enabling advertisers to target audiences in connected TV environments.
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NewsIndustry moves: Disney, Endemol Shine and Discovery
IBC365’s update on new company appointments, resignations and restructures across the content and broadcast industry.
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NewsUpdated: IBC statement on coronavirus (Covid-19)
IBC issues updated statement on coronavirus (Covid-19)
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NewsTV to drive traditional media ad revenue growth in 2020
Traditional media is set to see growth in advertising revenue for the first time since 2011, but TV is now generating less revenue than the Google/Facebook ‘duopoly’, according to the US-based World Advertising Research Center (Warc).
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Industry TrendsPrice emerges as key SVOD battleground
A raft of new offers and deals from streamers suggests that pricing is becoming increasingly important in the battle to win subscribers in a crowded market. Tim Dams reports
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NewsNBCUniversal unveils enhanced One Platform technology
NBCUniversal is doubling down on the future of monetisation for advertisers, marketers and consumers, releasing new technology solutions and an all-audience transaction model.
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NewsHbbTV releases targeted advertisings specs
HbbTV Association has announced the release of HbbTV-TA, the first open specification for targeted advertising for live broadcast TV.
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Executive InterviewsIs the TV and film rights market ripe for disruption?
The founder of online programme sales platform Vuulr Ian McKee tells Tim Dams about the Singapore-based business’ plan to cut the cost, time and complexity of buying and selling content.
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NewsFilm studios back Oracle in legal coding battle with Google
Members of The Motion Picture Association, excluding Netflix, have backed Oracle in a Supreme Court hearing in the US over a computer code dispute.
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NewsUK Google users to lose EU GDPR protections
With Brexit negotiations underway, Google has confirmed it will shift the data and user accounts of its British users from the EU to the US, eliminating privacy protections put in place by European regulators.
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Industry TrendsWilder vs Fury II: Fight night set to KO PPV records
Boxing heavyweights Deontay Wilder and Tyson Fury are set for a championship clash in Las Vegas this weekend. But the real winners could be the broadcasters set to air the epic rematch, writes Ross Biddiscombe.
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NewsTechnicolor unveils new financial strategy
Technicolor has unveiled a new strategic plan that aims to see the company boost its capital structure and strategic flexibility between 2020 and 2022.
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NewsBulgarian PSB faces bankruptcy
The Bulgarian-language public television network BNT has accumulated a deficit of over €20 million with estimates this could reach €40 million by the end of the year, putting the PSB’s financial status in jeopardy.
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NewsIABM opens up entries for NAB BaM Awards
IABM, the international trade association for broadcast and media technology suppliers, is calling for entries for the 2020 NAB Show Las Vegas BaM Awards.
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NewsProSiebenSat.1 co-CEO exits entertainment post
Michaela Tod is stepping down from her role as co-chief executive of ProSiebenSat.1′s entertainment division after one year with the German broadcaster.
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NewsFacebook to pay Reuters for fact-checking initiative
Reuters has announced a deal with Facebook to fight against misinformation using its newly-launched its Third-Part-Fact-Checking Program.
