Monetise – Page 7
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NewsFacebook agrees $40m settlement over ad engagement lawsuit
Facebook has agreed to pay advertisers $40 million to settle a class-action suit which accused the media giant of exaggerating video ad engagement metrics.
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NewsNetflix banned from advertising on Disney channels
Walt Disney has stopped airing ads from the streaming giant Netflix on its entertainment networks after changing its advertising policy ahead of pushing into the streaming world.
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NewsEsports audiences “the Holy Grail” for ad revenue
Return on investment is not just about cash, explained esports expert Michiel Bakker and chief executive of Ginx Esports TV, with esports audiences the new currency for revenue success.
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NewsAlchimie acquires UK’s TV Player
International content aggregation firm Alchimie is set to take over the UK-based OTT provider TV Player in a move to accelerate its entry into the UK market.
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NewsYouTube launches new ad service using AI to simplify video marketing
YouTube has pitched the benefits of AI for advertising campaigns with the launch of its new Video Reach campaigns platform.
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NewsContent and technology leaders combine to create an outstanding IBC experience
IBC2019 has been hailed a celebration of industry insights and excellence, with the world’s media, entertainment and technology industry once again gathering in Amsterdam to do business and forge connections.
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NewsFacebook: Serendipitous value for video
IBC2019: Combining the reach of Facebook with its mix of content from publishers, creators and media partners from around the world, broadcasters were called to “optimise” and add value by incorporating the Facebook Watch ecosystem.
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NewsRecruit with neurodiversity in mind, says Microsoft
IBC2019: Diversity of thought in the media and tech fields is becoming increasingly valued according to Monday’s session on neurodiversity – but employers need to reassess their work practices if they want to benefit.
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NewsCracking the African market: Dice, slice and then price your content
IBC2019: How do you crack the burgeoning Sub Saharan African TV market? By making it accessible and affordable, according to Clare Kandola, chief executive of content consultancy the Vidya Collective.
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NewsOn demand faces disruption as platforms bid to convert customers from AVoD to SVoD
IBC2019: The pace of the OTT market is set to increase over the next few years with companies such as Amazon TV, Disney and Apple TV best placed to win out.
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NewsLTN Global to Acquire Make.TV
LTN Global is to acquire Make.TV, the developer of a cloud-based service that enables content creators to access, curate, and publish live video streams to affiliates, social media, and OTT platforms.
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NewsIndia liberalises digital media investment
The Indian Government has confirmed it will allow 26% foreign investment in digital media and streaming services to help boost its economic growth.
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NewsRTL seeks ad-tech partnerships and revamps management
Broadcaster RTL has overhauled its ad-tech business, creating a centralised European hub while calling for partnerships to drive digital video monetisation.
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NewsUS and France agree deal on digital tax
Silicon Valley technology giants will face taxation after the US and French Presidents struck a deal during the G7 Summit.
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NewsSpend on cinema ads to grow by 6.8% in 2019
Growth in Cinema advertising spend is set to outstrip all other traditional media worldwide, according to a report from WARC.
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NewsYouTube to stop targeting video ads to children
YouTube is in the final stages of implementing plans to end “targeted” advertisements on video for children, according to reports.
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NewsIBC launches IBC Daily website
IBC has added to its comprehensive coverage of the media, entertainment and technology industry with the launch of an IBC Daily-dedicated website.
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NewsSnap debuts AR smart glasses
Snap has unveiled the newest version of its smart glasses, Spectacles 3, which features dual cameras designed to showcase augmented reality features and 3D capturing.
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NewsUK watchdog bans TV ads under indecent gender stereotyping
Philadelphia and Volkswagen’s latest adverts have been pulled from TV after contravening new UK regulation on gender stereotyping.
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NewsMediaset finalises 9.6% stake in ProSiebenSat.1
German broadcaster ProSiebenSat.1 has welcomed Mediaset as a shareholder in a strategic move to champion the development of pan-European alliances.
