Consume – Page 10
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Industry TrendsHow to grab the attention of Generation Alpha
IBC2018: Kids born after 2010 are impatient digital natives who don’t just want fun content – they value the brands which talk authentically to them.
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Industry TrendsAbraham: “Convergence is taking place”
IBC2018: Former Channel 4 Chief Executive David Abraham’s new production company Wonderhood aims to straddle the converging worlds of advertising and production.
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Industry TrendsTV should be ‘wary’ of Alexa voice search, says C4
IBC2018: Amazon exec Fabrice Rousseau tells IBC that ‘TV is the most important space’ for Alexa, but Channel 4 says any voice partnership must involve sharing viewer search data.
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Industry TrendsBoosting diversity is ‘a commercial benefit’
IBC2018: Companies in the broadcasting industry will be more successful if they improve on- and off-screen diversity, delegates at IBC sessions on diversity and gender equality are told.
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Industry Trends‘The TV industry isn’t dead – yet!’
IBC2018: More innovation is required by TV industry to grab the attention of Millennials, Generation Z and Tweens, warns Havas exec Maria Garrido.
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Industry TrendsWeighing up the impact of Brexit
IBC2018: Growth of the British creative industries will be hit by Brexit, agree executives at an IBC session.
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Industry TrendsTV news must innovate to win back trust
IBC2018: President of NBC News International, Deborah Turness, says the media has failed to listen to certain sections of society.
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Industry TrendsCapturing the eyeballs of Generation Z
IBC2018: Tell ‘value-driven’ stories to make superfans out of Gen Z viewers, says MTG’s Jette Nygaard-Andersen
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Industry TrendsPartnering with the FAANG “frenemies”
IBC2018: Advertisers want content creators and broadcasters to partner more with the digital giants, says GroupM and WPP Chief Transformation Officer Lindsay Pattison.
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Industry TrendsIABM releases Broadcast & Media Strategic Analysis report
The IABM has released an analysis report ahead of IBC2018, highlighting the key trends and drivers of financial and technological change.
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Industry TrendsVideo shorts: Chris Rose, Beano Studios
Engaging and generating bite-sized content for Generation Alpha and the secret to success explains Beano Studios Director of Development and Production Chris Rose.
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Industry TrendsIBC showcases eSports
The global eSports market, which is set to be worth over $2 billion by 2023, is firmly on the agenda at IBC2018.
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Industry TrendsQ&A with three innovative startups
In the first instalment of a two-part feature, we speak with three startups companies transforming the industry.
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Industry TrendsSesame Street creator awarded for 50 years of excellence
The IBC International Honour for Excellence will be awarded to Joan Ganz Cooney and Sesame Workshop for devotion to the educational and social development of children around the world.
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Industry TrendsWelcome to Insight: Your guide to IBC2018
Welcome to this first edition of Insight, your new guide to this year’s show and conference. The aim of this magazine is to introduce you to the technology trends, industry themes and keynote speakers that will shape IBC2018.
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Industry TrendsThe TV set triumphs at the World Cup
The FIFA World Cup broke many television and online viewing records around the world, even if US audiences were down this year. But the big winner, in the age of the mobile, was arguably the traditional TV set.
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Industry TrendsChampioning change for the future
Impossible.com founders Lily Cole and Kwame Ferreira will deliver the final IBC2018 conference keynote on innovating social and environmental issues using deep technology.
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Industry TrendsSMPTE 2018: Driving the entertainment revolution
The Society of Motion Picture and Television Engineers has opened its registration for its Annual Technical Conference and Exhibition and 2018 Symposium.
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Industry TrendsCatching the pirates offside
With the Fifa World Cup underway and constant announcements about vast amounts of money being spent on live rights fees, piracy is still too often making a mockery of the industry, writes Ross Biddiscombe.
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Industry TrendsHow far can we push personalisation?
In an increasingly crowded marketplace broadcasters and OTT platforms must work harder than ever before to reach audiences and serve them with content anywhere and at any time.
