All Audiences and Advertising articles – Page 4
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NewsM&A review: Grass Valley’s surprise acquisition, Comcast’s AVOD streamer purchase
IBC365 looks back at some of the notable mergers and acquisitions of the past month within the media and technology industry.
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NewsRise diversifies globally to support women working in M+E
Gender diversity membership organisation Rise has announced its expansion into North America and APAC as well as the appointment of four new board members.
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NewsBarb teams up with IPA TouchPoints to tap audience behaviour
Broadcast Audience Research Board (BARB) has launched an integrated partnership with IPA TouchPoints, the organisation behind the cross-media-device database, to help its clients to understand more about its viewers.
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NewsDisney+ strikes distribution deals in Italy and Spain
The Walt Disney Company’s answer to Netflix is going global with its European launch set for later this month amid a series of exclusive multi-year distribution agreements.
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NewsGroupM launches addressable TV service in Canada
WPP’s media investment arm GroupM has announced the Canadian launch of Finecast, an addressable TV service enabling advertisers to target audiences in connected TV environments.
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NewsElon Musk at Satellite 2020 | SXSW cancelled | Formula 1 starts
9 – 13 Mar: Your guide on what to look forward to this week in the media, entertainment and technology industry.
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NewsAT&T launches online service to counter satellite subs drop
The new dedicated internet-delivered TV service will launch today by AT&T as it moves to counter its declining revenues and customers for its satellite business.
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NewsDiscovery nabs Hulu’s Lisa Holme to head streaming strategy
Hulu veteran Lisa Holme has joined Discovery in a newly created role to oversee content and commercial strategy.
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Executive InterviewsDoubling down at Dplay and wrangling the beast
From founding an OTT startup to strategic monetisation and localising content, SVP digital and general manager at Discovery’s Dplay Winradit Kolasastraseni tells IBC365 that content is king but customer experience is a top priority.
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NewsComcast acquires ad-supported streamer Xumo
The free advertising-supported streaming service Xumo - founded by Myspace owner Meredith Corporation in a joint venture with Panasonic - has been bought by Comcast.
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NewsNBCUniversal unveils enhanced One Platform technology
NBCUniversal is doubling down on the future of monetisation for advertisers, marketers and consumers, releasing new technology solutions and an all-audience transaction model.
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NewsViacomCBS accelerates to serve addressable audiences
As its pay-TV subscribers decline, ViacomCBS is reversing compensation through retransmission, betting on its subscriber growth and “maximising the power of our content,” says Bob Bakish CEO.
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Industry TrendsSky takes the fight to streamer rivals
Broadcaster’s lavish programming showcase this week was designed to send a message that it is serious about taking on rivals like Netflix and Disney+.
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NewsFacebook to pay Reuters for fact-checking initiative
Reuters has announced a deal with Facebook to fight against misinformation using its newly-launched its Third-Part-Fact-Checking Program.
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Industry TrendsYouTube: Can Google’s SVOD rule the OTTs?
With 20 million paying subscribers and a record $15.1 billion in ad revenue for 2019, is YouTube the strongest OTT competitor of them all?
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NewsSamsung launches Galaxy S20 with 8K capability
Samsung has launched its new range of flagship smartphone devices, offering the ability to record videos in 8K 24fps.
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NewsPremier League eyes launch of its own streaming service
A “Netflix-style” streaming service is the latest proposition the Premier League’s new chief confirmed is on the cards with the purpose to drive revenue and disrupt BT Sport and Sky subscriptions.
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NewsNetflix responds to foreign governments takedown
Netflix has released its inaugural transparency report, disclosing the films and TV series it has removed from its service at the demand of foreign governments.
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NewsStarz and Lionsgate ink UK streaming output deal
Premium international streaming service Starzplay has entered a theatrical output deal with Lionsgate for a split first pay streaming rights in the UK.
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Industry TrendsTaking the pulse of kids TV
There is more content for kids to watch than ever before. So why is the kids’ TV market still so challenging for producers and broadcasters? Tim Dams reports.
