All Audiences and Advertising articles – Page 10
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NewsMicrosoft, Sony and Nintendo give trade war warning ahead of tariff hike
Donald Trump’s trade war with China could drive up costs on consumer electronics and negatively impact the gaming and content industry.
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NewsIBC addresses new era of media
IBC2019: Industry experts and thought leaders will gather at the annual IBC Show to address the biggest opportunities and challenges faced by the industry.
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NewsDD India goes international with Bangladesh and Korea partnerships
India public service broadcaster Doordarshan is to be broadcast in Bangladesh and South Korea as part of a deal struck by the Indian government.
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NewsComcast leads addressable ad initiative
Comcast is to partner with fellow US cable TV providers Charter Communications and Cox Media to develop an addressable ad offering.
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NewsAdvertisers and social media firms to tackle fake content
Publishers and platforms will be encouraged to do more to tackle the scourge of fake and dangerous online content by an alliance of the world’s most recognisable brands and media buying agencies.
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Industry TrendsPlanet-scale AR in Harry Potter: Wizards Unite
Niantic says Harry Potter: Wizards Unite will bring unprecedented scale to AR gaming. It could also provide a glimpse into the future of entertainment.
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NewsBBC unveils Glastonbury 2019 broadcast line-up
The BBC has revealed its broadcast plans for this year’s Glastonbury festival, confirming that viewers and listeners will be able to experience extensive coverage through BBC Sounds and BBC iPlayer.
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NewsDisney+ predicted to take on Netflix and Amazon
The Disney+ streaming service is expected to add 19.2 million subscribers in Western Europe by 2024, driving the next OTT boom, according to Digital TV Research.
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VideoVideo: Expanding Nordic TV into China
Finnish-based Elisa TV has successfully collaborated and expanded into China to co-produce content and collaborate driving audience engagement and revenue beyond Scandinavia, Elisa’s director of binge business Einari Kanerva tells IBC365.
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NewsGame of Thrones finale breaks HBO viewership record
Final episode of Game of Thrones beats Sopranos with 13.6m initial viewers, but viewer reactions to the episode have been mixed
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VideoVideo: How important is a good UX?
DTG chief executive Richard Lindsay-Davies speaks to IBC365 on the importance of good UX, opportunities and challenges.
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Thought LeadershipOld rivals become new frenemies
Rival broadcasters are forming new alliances as they look to compete with streaming services.
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Industry TrendsUX takes centre stage
A seamless user experience has surpassed the belief ‘content is king’ with audience retention, engagement and discoverability critical for success.
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NewsIPL stream delivers new live viewer record for Hotstar
Hotstar recorded a ‘global record’ 18m users for its 12 May stream of cricket’s IPL with more than 300m unique viewers watching the tournament overall in 2019
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Executive InterviewsInterview: Ben Lavender, DAZN
The creator of the BBC iPlayer and now DAZN’s chief product officer, Ben Lavender has led the design and development of the sports streaming service from start-up to launch in nine countries.
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NewsGinx takes esports direct-to-consumer
International multi-channel TV network Ginx will take esports direct-to-consumers after investment from Sky and ITV and more than 410 active engaged fans globally, CEO Michiel Bakker confirmed.
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NewsBroadcasters remain most trusted, says EBU report
Broadcast radio and television remain the most trusted media throughout Europe ahead of new media, according to the EBU’s latest report.
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Industry TrendsBritbox: ‘Too little, too late?’
Can the streaming service planned by the BBC and ITV compete with the might of Netflix and Amazon, plus upcoming offerings from Apple, Disney and AT&T?
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Industry TrendsNAB 2019: Esports targeted by kit vendors
NAB 2019: The rapid growth of esports is proving to be a godsend for live event kit vendors, and as a result was a major focus at this year’s show in Las Vegas
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Industry TrendsDirect to consumer partnerships drive Viacom strategy
Viacom is championing audiences and its flagship channels with traditional distribution and over-the-top models to enhance value beyond its core offerings, according to SVP Dan Fahy.
